Top 5 Ways of Email Marketing That Can Benefit Your Blog
Email marketing is surprisingly, still one of the best and most operative marketing methods. It is the way to get directly divulge with your own customers.
Here, I am highlighting the 5 Ways of Email Marketing That Can Benefit Your Blog and should be always keep in mind while doing it.
1. Always Fresh Source of Traffic and Revenue
It is a challenge to build an email list from scratch. But, once you start growing your list, you will get the access to another source of revenue that have the ability to drive your traffic and revenue both. Apart, you don't have to entirely depend on organic traffic or your social media posts to go viral.
2. Get Leads From Social Media Campaigns
There are many ways to generate your emails list and the best platform is social media. Social media is generally used to do social branding of a company, organization or individual. One can easily post an email-gated content like ebooks, webinars, or coupons of offers. And it will amazingly help you out to gain as much emails as you want to.
3. Cost Effective
According to some researched by Wordstream, every dollar spent on email has a return on investment of around $44. ROI of any other platform or marketing is quite lower than of email. No matter how small your blog is or how big it is, you always have to keep eyes on the spendings and gainings through it. Email marketing stats you at the position to make money without putting too much of efforts.
4. Mobile Friendly and Always Will be
Mobile revolution has no holding back. Almost everyone uses smartphones to browse the Internet, read blogs and connect with each others. Email marketing has a perk point with that. As everyone is using smartphone there are high chances that they can access your website through emails while checking it. Just keep in mind the most important thing. If you are willing to target the mobile users through email marketing, then your website must be mobile friendly and responsive enough for a user.
5. A Bright View of What is Working and What isn’t
Many marketing strategies are difficult to measure and watch out for the revenue that generated by that particular platform. Some marketing strategies don't lend well to understanding what is and isn't working. But you don't have to worry the same for email marketing. Analytics is really a big part of email marketing and most of all the service providers offers various kinds of tools for tracking every facet of your campaign. From delivery rate to open rate, to heat rate, email marketing help you to understand what's clinking with your audience. And, then you can pinch up your blog accordingly.
So, here you got it the fantastic 5 Ways of Email Marketing That Can Benefit Your Blog. If you are planning about yourself something big, you need to think long and hard about the best way to execute a firm email marketing strategy.
May be it sounds difficult, but are some basic steps that let you determine on an email marketing and will work greatly.