How Often to Post on Social Media
Trying to figure out of how frequently to post via social media? It's an imperative thing to ask in light of the fact that with regards to the social space, more isn't generally better.
So in case you're hoping to optimize your web-based social media techniques, you would like to locate the sweet spot where you're maximizing the engagement for each of your posts. If posting more regularly doesn't yield a beneficial increment in engagement, you're simply wasting your time, isn't that so?
To help you to discover where that sweet spot is, I waded into the information and left away with a key conclusion for each major social media network. On the off chance that you've been battling with how regularly to post via social media, continue reading to realize what the data says.
How often should you post on Facebook?
As indicated by HubSpot's 2015 Facebook post frequency benchmarks, they found that the ideal Facebook posting frequency depends upon what number of followers a page has:
For pages with less than 10,000 followers, pages got the highest engagement when they posted one or less posts for each day. From that point onwards, each post got 60% less clicks or engagement per post.
For pages with more than 10,000 followers, brands got the most clicks per post when posting between 1-2 times each day (that is, 31-60 times a month).
So on the off chance that you need to keep your clicks per post high, don't assault your visitors with various posts every day.
Giant brands know this information, which is the reason they just post once every day. While big brands posted rarely, media organizations like the New York Times, BBC, and others posted infrequently, averaging around seven posts for each day.
How often should you post on Twitter?
Takeaway: Post 3-5 times each day to enhance the engagement per tweet. Posting all the more regularly may not even increase add up to engagement until the point when you cross the 20+ tweet for every day mark. Social bakers analyzed 11 thousand tweets from huge brands and reasoned that there was a dropoff in engagement after the third tweet posted every day.
Note; here’s what Socialbakers mean by total and average engagement rates:
Total ER = ((total number of replies+retweets+favorites) / the number of followers on the given day) x 100
Average ER = ((total number of replies+retweets+favorites / number of tweets posted that day) / number of followers on the given day) x 100
But, the most fascinating conclusion from Track Social is really this:
There's not that much difference in all total engagement between tweeting 4-5 times per day and tweeting 11-15 times each day. So if you need to augment your ROI, you'll get a greater value for your buck posting in the 4-5 times each day range.
How regularly to post via social media by network on other social media platforms
Additionally down this post, I will dive into each set of conclusions in more prominent depth. However, if you simply need a speedy approach to figure out how regularly to post via social media, here's a bird's-eye see:
Takeaway: How often to post:
Facebook - Most brands should post once per day
Twitter - Tweet 3-5 times per day
Instagram - Most post 1.5 times per day, but there’s no loss in engagement when posting more frequently.
Pinterest - Pin ~3 times per day for optimal traffic
LinkedIn - Post once per day during the workweek (~20 posts per month)
So, these are the takeaways for you and your question's answer on how often to post on Social Media. Mention your query without thinking twice in comment section below. Also, you can even ask us any other question too. Do you have any?